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Man-Made Culture
Men created a grassroots cultural movement with toxic edges. Now, brands must reach them through it.
Jun 26
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Man-Made Culture
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May 2025
Social Media Is Too Expensive
User behaviour means digital communication at scale is over. Matter identifies the alternatives.
May 22
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Social Media Is Too Expensive
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April 2025
Why Brands Could Embrace Spiritual Strategies
New ways of ‘worship’ are commercial opportunities, especially in China and India
Apr 29
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Why Brands Could Embrace Spiritual Strategies
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After Tariffs, A Confidence Trick
A scaled advantage will be transformative given the outlook for the industry. Megabrands could turn the crisis into a coup de grâce for smaller…
Apr 21
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After Tariffs, A Confidence Trick
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In the U.S., A Consumer Confidence Crisis Looms
Fluctuating tariffs damaged stock performance and negatively impacted consumer confidence.
Apr 17
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In the U.S., A Consumer Confidence Crisis Looms
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In 2026, Brands Should Invest More in Mountains
A significant opportunity at the onset of ecological collapse
Apr 8
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In 2026, Brands Should Invest More in Mountains
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Could the Trump Administration Demand Brands Reject DEI?
Letters from U.S. embassies to international suppliers raise the possibility that outfitters of the U.S.’ public image could be next, challenging…
Apr 1
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Could the Trump Administration Demand Brands Reject DEI?
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March 2025
Does Product Design Still Matter?
Styling trends are killing product trends as algorithms destroy originality
Mar 20
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Does Product Design Still Matter?
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How Should the $350bn Luxury Industry Regain Relevance?
The industry’s role in global culture is less secure.
Mar 3
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How Should the $350bn Luxury Industry Regain Relevance?
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February 2025
5 Strategies To Beat the Luxury Slowdown
These cultural vectors are commercial lifelines as interest narrows from the 1% and inflation suppresses aspirational consumption.
Feb 26
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5 Strategies To Beat the Luxury Slowdown
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